As part of my continuing education requirements, I took a class on smart advertising and marketing strategies. With such a tough economy, it was a really popular class in the line up. The class really helped make niche marketing explained. They broke down how to target our advertising audience and reach those clients that would best help us grow our business. With such a tough financial outlook, many companies are actually cutting their advertising budgets, so keeping your name in front of the crowd can be a great opportunity to keep and claim some of that market share. I really learned a lot from the class and plan to use it in my business.